In the lawsuit, Gifford claims that the USGBC has engaged in deceptivetradepractices, false advertising and anti-trust in promoting the LEED certification program.
If an Illinois business had engaged in similar conduct, it would have been subject to suit under both the Illinois Consumer Fraud Act and the Uniform DeceptiveTradePractices Act.
The Federal Trade Commission also helps ensure that companies are not engaging in deceptive advertising practices, but advertising restrictions are easily circumvented with creative marketing and wording that implies a specific health benefit.